This still, by itself, may be all the marketing Ang Lee's 'Life of Pi' needs. Movie is set to open in time for the prestige X-Mas to New Year's frame 2012 and, by that time, this shot will have been seen and talked about by just about everyone. It'll be that "incredible picture of a tiger and a boy in a boat out in the middle of the ocean from that movie I want to see."
All they need to do is add the title and some boilerplate and they've got the poster. They don't even need a trailer. This picture does the job. By December, everybody will know about 'Life of Pi' and the movie will open huge -- because of this still.
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