Monday, August 30, 2010

It's the Film, not the Man...

According to this CBS poll, not that many people care about Mel Gibson's recent bad press.

The question they asked: Are you less likely to see a Mel Gibson movie as a result of the recent scandal? 20% said yes, 76% said it had no effect.

CBS is spinning this as if everything's okay:

It’s the film, not the man, the vast majority of Americans (76 percent) seemed to be saying...

Okay, fine. But, that's still 20% who are less likely to see a Gibson movie. So, a product like 'Edge of Darkness' which did not recoup its budget and P/A, would have made about $64m instead of $80, which simply makes it a terrible loss instead of a modest loss.

And the rest of the folks who answered the poll -- no change. Wouldn't you, really, need about 30 or 40% percent to say they'd be more interested in seeing a Gibson movie to even things out?

Seems like a huge hit to me.

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