Tuesday, June 15, 2010

The Real Magic: Good Storytelling

Cnet covers the tech behind 'Toy Story 3'.

"The whole deal with our films, from our point of view, is that we want you to be enveloped in the emotion and the storytelling and not think about the effects," said Darla Anderson, the producer of "Toy Story 3." We hope that you notice [the effects] maybe the fifth time you watch it...but most of the time we just want to entertain you and envelope you."

Therein lies the rub. Technology and groundbreaking 3-D animation are cool, but are only fun to watch if they support good storytelling. Pixar's track record reflects the success of that approach. Maybe they should make all movies.

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