Thursday, June 17, 2010

More Anti-Marketing



The marketing for 'Knight and Day' has been a disaster. Even the title is too on-the-nose for comfort.
 
I know they're going for a slick 'just-for-fun' kitsch feel here but, between the hokey CGI YouTube videos (which people hated) and this poster, they've tipped the scale to 'pure cheese'.
 
 

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