Monday, June 13, 2011

'Super 8' at the Box Office
















Or should I say 'Super 38'. Sorry.

The movie came in with $38m, right where I expected. Just could not see it doing $25-30m. (Some creative under-estimating by Paramount, probably). Over at ToH, Anne Thompson says "Paramount compared the numbers to District 9 ($37.4 opening, $115.6 million domestic), which makes sense, as that was another uniquely-marketed summer sci-fi sleeper." Heartily disagree. S8 should roll to $160m domestic pretty easily. Wouldn't be shocked if it did better.

As a side note, think S8 will play great overseas. Especially in Japan -- they love this type stuff.

I'm a bit surprised 'X-Men' only dropped 55%. Was thinking it might do as bad as 69%. But, I knew it couldn't stay above 50%, at least I got that right. Looking for a steep falloff next week. 'Green Lantern', as bad as it looks, should steamroll 'X-Men', which should come in around $8.5m. Good word of mouth should carry S8, which should show a slight dip of about 40-43% (I'm hoping for less, just love it when a movie like this comes along). All that would leave 'Mr. Popper's Penguins' scraping the bottom.

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