Monday, June 27, 2011

'Footloose' Posters

Had not paid much attention to the 'Footloose' remake. Such products don't register with me. That is, not until I saw this poster:

Most bloggers hate that a remake is being done of this movie but above one sheet makes it pretty clear it's going to find its audience, and no, people old enough to have seen the first flick with Kevin Bacon and Lori Singer won't be targeted. I even feel like this will have a good story at its core. (Yes. I do get that from the poster, thank you very much). Back that up with good choreography and, bada-bing, you get one summer popcorn hit.

Above poster matches the original. It's got the same energy (well, the girl brings it, the guy not so much). Somebody in Marketing worked hard and it shows.

Coming on the heels of the first poster, which was very solid -- classic, well-structured and cool -- the campaign is gaining steam. This one, hate it all you want, is going to rock the box office. With a budget of $25m, the profit margin will be too juicy not to make more like it. So, expect to get your hate on again real soon for 'Footloose 2: (INSERT CUTE, PREFERABLY RHYMING TITLE HERE)' and a slew of low-budget knock-offs.

Of course, you won't be able to see any of these movies at the theater. Tickets will not be sold to geezers, fogies, old farts, or basically anybody over 30. You can try sneaking in like we did when we were kids, but that's about your only hope.


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