Japanese Trailer for 'Real Steel'

You can tell what's important to the Japanese. Both voice over and edit emphasize story and character. And, it works. Flick plays moving, makes you root for the good guy.

Much better than the American version, which was all glitzy tech, hammy enthusiasm, and unnecessary dialogue -- it came off as schtick.

I'm thinking DreamWorks may have been influenced by the success of heartfelt 'Super 8' clips and trailers. Good move.

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