Which Online Movie Streaming Service

A few days ago we got word of UltaViolet, a new standard endorsed by a bunch of Hollywood studios that, somehow, will make for better movie viewing online and on mobile devices. There were more than a couple attempts at explaining the approach but I still don't really get it.

NYT looks at the confusing slew of online movie delivery platforms:

On May 10 came word of i-Trailers, a new company devoted to movie advertising on the Web and mobile devices. On May 11, Diva Mobile declared itself the entertainment industry’s "first cross-platform solution for video-on-demand" services. Arriving on May 13 was SulSet.com, a site promising to stream live, behind-the-scenes video from movie sets for a one-time $9.99 fee.

And the frenzy has continued. Just last Tuesday came Xumanii.com, which said it was "revolutionizing the way in which live entertainment and social networking come together."

You get the idea.

All I really want is to get my movies not at the theater, not on DVD, but online, on-demand, streaming, and in HD. Whoever gets there first should score big.