Without Dupieux's name you get exchanges like this:
PERSON A: Did you like 'Rubber'?
PERSON B: What? Did I like rubber? What rubber?
A: No. Did you like the movie, the one directed by Quentin Dupieux, called 'Rubber'?
B: Oh, 'Rubber'. "Quentin Dupieux's 'Rubber'." Yeah! It was cool.
See what I mean?
So, here's the new trailer for "Quentin Dupieux's 'Wrong'".