Oof -- sappy title as well. Playing for Keeps? Really?
Anyway, I'm watching this trailer hit its marks and it's just so predictable. A former soccer star goes back to his home town to connect with his son and give being a dad a go, but now the ex-wife is set to be remarried so getting back with her would not seem to be an option, and his bid for a gig as a broadcaster for ESPN is looking shaky. Ooh, the tension. Ooh, the humility. What will happen?! How can things possibly work out? How!?
So, I'm wondering, seeing as this has been done a thousand times and TV viewership is dwindling, and DVD sales/rentals are in the dumpster, and you really can't expect this to do well theatrically as numbers are down there too (except for horror, robots, alien invasions, zombies, etc.), just why did they make this? Why? How do they expect to make money? Then, it hit me.
Soccer. Known and beloved around the world as football or fútbol. The most popular, most-watched sport on the planet. Which leads to the core marketing strategy, such as it is, for 'Playing for Keeps'. Load up a by-the-numbers rom-com with a bunch of stars, make sure the story is satisfying in that popcorn matinee entertaining/fun date movie kinda way, and (don't forget) either shoot some of the movie in different countries or include some other strong draw for the one place mainstream Hollywood cheesefests can still count on turning a profit -- the international box office.
I mean, look at that crowd. Those people are going to see this movie. They're the ones who will make this movie profitable. Sell a ticket to these fans and 'Playing for Keeps' will make a mountain of cash.
That's why the guy plays soccer not (American) football or baseball or whatever. Making Gerard Butler a fútbol player = foreign cha-ching. Simple as that.
Otherwise, this flick would be hard to sit through on TV on a Saturday afternoon while you're at home nursing the flu. Well, unless you live in Argentina or someplace else where they worship fútbol players (which is most countries). Then, it would a great movie to watch on a Saturday afternoon on TV while you nurse the flu.
More and more US box office simply doesn't matter as much as the foreign take. So, more and more, nobody cares about us 'Mericans, including Hollywood studios. Just tailor the movie/story in some way, to some degree, for foreign audiences (a fútbol player is good, so is a sequence with a Ferrari, which starts at 2:11), and watch the $$ roll in. Movie too silly or cliche for US audiences?, no problem! Movie bombs at home?, no worries! Sit back and wait for the overseas bucks. Then, comes the foreign DVD sales/rentals. If that's not good enough just wait for the cable/TV income.
Explains a lot.
Plus, as an added bonus, the movie's title will probably translate from really dumb and childish in English (Again: Playing for Keeps? What are we, 10-year-olds?) to really cool in Spanish or Italian or whatever sexy smoky foreign language.
I can see them lined up in Madrid to see 'Jugando Para Amor!' In Paris 'Jouer Pour Amour' will be hot hot hot. The title will probably be cooler even in England despite the fact they speak the same language we do -- they'll probably go with the very adult and risqué (by Americans standards at least) 'Playing for Love'.
You know what else helps? Having an Italian director. In Rome, where Gabriele Muccino's name will look very natural, they'll be dying to see 'Giocare Per Amore'.
But, in Cleveland? Seattle? NYC? Boston? LA? Sorry, but very few people are going to want to see 'Playing for Keeps'. Here, the kids will ask, "Why would I want to see a movie about a guy that used to play...what sport was it again?" Luckily, it won't matter. The movie will still make tons of money...overseas.
Here's the cheesy (domestic) trailer. Until we get the cool/sexy international trailers this is what we're stuck with. Enjoy.
- ► 2013 (568)
- Flags and Muscle Car Poster for 'Killing Them Soft...
- Trailer for the Restored 'Lawrence of Arabia'
- Red Band Phanal Clip from 'For a Good Time, Call'
- Trailer for 'The Comedy'...A Drama
- New Trailer for 'This Must Be The Place'
- New Stills from 'Sinister'
- Trailer for 'Fin' (The End)
- Click Click Red Band Trailer for 'Seven Psychopath...
- Poster/Trailer for 'Snowman's Land'
- 'V/H/S' Sneak Peek
- Trailer for Robert Redford's 'The Company You Keep...
- Trailer for 'The Iceman'
- MotoArt Short Films by Vincent Laforet
- 'Tower Block'
- Not Cheesy?
- Red Band Trailer for 'The To Do List'
- Spanish Poster for 'The Impossible'
- Poster/Trailer for 'How to Make Money Selling Drug...
- Poster for 'Butter'
- One Last Trailer for 'The Master'
- More 'Looper' Eye Candy
- New Trailer for 'Django Unchained'
- Another Funny Clip from 'The Revenant'
- Clips from 'The Apparition'
- Another Uncompromising Poster for 'The Master'
- New Poster for 'Life of Pi'
- 'Dredd' Super Slo-Mo Featurette
- 'For a Good Time, Call...' Clips
- New On-The-Nose 'Killing Them Softly' Poster
- Wha? 'Butter'? Really?
- Trailer for De Palma's Very Blue 'Passion'
- Insanely Funny! (Hey, I Didn't Say It. That Would ...
- 'Lawless' Finally Gets Good Posters
- New Clips from James Franco and Ashley Hinshaw's '...
- Official 'Looper' Posters Can't Keep Up With Fanma...
- Nice Comfortable Clips from 'The Revenant'
- New Poster for 'The Sessions'
- Trailer/Poster for 'Hollow'
- 2nd Trailer for 'End of Watch' Looks to be Right D...
- Red Band Trailer for 'The Revenant'
- Poster for 'Lincoln'
- 'Lawless' Finally Gets a Good (Red Band) Trailer
- Trailer for Stacy Peralta's 'Bones Brigade: An Aut...
- Trailer for Cusack/Cage Serial Killer Thriller 'Fr...
- 'Hit & Run' Clips
- Clips from 'The Words'
- New Trailer for 'The Impossible'
- 'Heretic' Poster/Trailer
- New Trailer for 'Hemorrhage'
- Olly Knights Music Video
- Clip from 'The Expendables 2'
- Clip from 'Cherry'
- '10 Years' Trailer
- 'Expendables 2' Review
- Charming Clip from 'Robot & Frank'
- Trailer for Arnold Schwarzenegger's 'The Last Stan...
- Must-See Make-Your-Day Featurette for 'ParaNorman'...
- Cinematography by Mihai Malaimare Jr.
- 'The Master' Promo
- Clip from 'The Expendables 2'
- Origin of 'Dredd' Featurette
- Quiet Deep Trailer for 'In The Fog'
- Clip from 'The Possession'
- Shooting Joseph Gordon-Levitt's 'Don Jon's Addicti...
- New Fanmade Poster for 'Looper'
- Music Featurette for 'Looper'
- Jazzy, Elegant, Lovely International Trailer for '...
- Mondo Poster for 'The Raid: Redemption'
- Totally Wow Trailer for 'ParaNorman'
- Trailer for 'Seven Psychopaths'
- Red Band Trailer for 'End of Watch'
- Popcorn Rental
- Trailer/Poster for 'Keep The Lights On'
- Poster/Trailer for 'I Declare War'
- Creepy Creepy Clip from 'The Awakening'
- 'Hemorrhage' Trailer/Poster
- Spanish Poster for 'The Watch'
- Clip from '[REC]³ Génesis'
- More Fan Posters for 'Looper'
- Trailer for Norwegian Thriller 'Escape' (Flukt)
- Poster for 'Trouble with the Curve'
- French Poster for 'The Bourne Legacy'
- Movie Break: First 10 Minutes of 'The Awakening'
- Clip from 'The Awakening'
- Wall to Wall 'Skyfall'
- Blistering First Poster and Trailer for Brandon Cr...
- The Bourne Misunderstanding
- Brilliant Clips from 'ParaNorman'
- Must-See Stop-Motion Short Film 'Batman: Dark Knig...
- New Posters for 'A Royal Affair'
- Yes! Very Chewy Trailer for Suspense Thriller 'The...
- Trailer for 'Trouble With the Curve'
- Sappy Trailer for 'Playing for Keeps'
- 'Robot and Frank' International Trailer
- New Trailer for 'This is 40'
- First Look at Daniel Day-Lewis as 'Lincoln'
- Fanmade Poster for 'Looper'
- Tom Hodge's Poster for John Carpenter's 'They Live...
- 'Cockneys vs. Zombies' Trailer
- New Poster for PT Anderson's 'The Master'
- ▼ August (131)
- ► 2011 (1761)
- ► 2010 (1073)
- ► 2008 (424)
- ► 2007 (469)