Tuesday, August 09, 2011

New and Improved Poster for '30 Minutes or Less'

Okay, I trashed the first attempt. Thought it was 'bleary and meaningless'. Kinda harsh, I know. But, look at it. Plain blue background, mugshot poses, not clear what (if anything) is going on. As I said, DOA.























For the new poster they just dressed it up. It's exactly the same layout but way better. We know who everybody is, get a sense of tone and what's going on, can tell who the bad guys are. Lot easier to look at. It clicks.

In my write up of the first poster I asked: how do you get all four main characters in one shot and give them something to do while making it understandable and compelling? Pretty much, just like this:








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