Friday, October 12, 2012

Airbrushy, Too Smooth, No Hook

'Gangster Squad' continues its ungainly roll-out. Trailers are good, but soap-opera-y. Posters are similar. Here's a couple new ones (there's a few more) that don't capture the violence or grit of the story but, rather, focus on a kind of dreaminess that isn't what the movie is about. The air-brushed smoothness doesn't help.

This campaign is in a bit of trouble. Not too late to switch tacks. 'Gritty' is what posters for this flick should be. As is, it's like a movie about producing radio dramas in the 20s and 30s. They ain't working. Nobody really wants to see this.


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