Tuesday, May 01, 2012

Anti-Box Office Poster for 'Liberal Arts'


  • When thirty-something Jesse is invited back to his alma mater, he falls for a young 19-year-old college student and is faced with the powerful attraction that springs up between them. 

That isn't a plot. This 30-something guy has to deal with an attraction to a college student? That's his dramatic conflict? How does that support a 90-minute runtime? Is 'powerful attraction' code for some classic dilemma? Is it because he's 30-ish and she's 19? What is this, the 50s? -- nobody cares.

And, that title. This has Elizabeth Olsen and Zac Efron. What kid, what fan of those two actors is going to go up to the box office and say, "Two for Liberal Arts, please." What kid would say to their friends, "Are you going to see that college movie Liberal Arts this weekend? Come on! It has Elizabeth Olsen and Zac Efron."

On the flip side, what older adult wants to see these stars in this story? Maybe if Harrison Ford had to deal with being attracted to a 19-year-old college kid, maybe then this flick could find an audience. As is, I don't see it. (That's not a bad idea. Lemme make a note...A professor, Harrison Ford, falls for young college girl. Oh, the drama!)

What makes things worse is this will open in the fall, right after the summer blockbusters -- and it's supposed to appeal to a young audience? A college-themed movie just before the kids go back to...college.

Trailer should roll out in a couple days. It's conceivable it will be so heartrending (but in a cool way) this movie can make a viable opening come fall. Until then, here's the poster. (Recommend you not read the tagline).


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