Poster and Still from 'DeLIVEry'

Sometimes, you just know when a thing is going to catch. 'Delivery' is another 'found-footage' horror flick riding the 'Paranormal Activity' wave of box office success. You can't blame them considering 'The Devil Inside' has proven that a low-budget movie that's hated by both critics and audiences, can still make tons at the box office and turn a huge profit in its first week out. (How a movie can be hated by audiences and make gobs of cash will be something to study. Those who master the technique will surely be in demand).

Here's the synopsis for 'Delivery':

Delivery tells the story of Kyle and Rachel Massy, a young couple who agree to document their first pregnancy for a family-oriented reality show. The production spirals out-of-control after the cameras capture a series of unexplained events, leading Rachel to believe that a malevolent spirit has possessed their unborn child.

From director BRIAN NETTO and producer ADAM SCHINDLER, Delivery is told through the shows abandoned and un-aired reality footage, as well as testimonials from friends, family and crew members, providing a first hand account of the Massy's tragic story.

The thing this has going for it is franchise legs -- you can run with the concept for as long as you like. If the movie is a hit we can look forward to every plausible variation on the theme -- 1) another couple has a baby, simply repeat the original premise, 2) home video stitched together showing the kid's early disturbing years -- parents don't survive, 3) the kid, now grown, has a baby of his own and documents it on his blog, 4) as long as people keep buying tickets throw anything at the screen, see what sticks.

Usually, with material of this sort, I brace myself for tacky imagery. But, here, they did a pretty good job.

Poster is creepy, a little too graphic, natural and sexy in an off-putting yet cool way, edgy. I like how the word 'LIVE' is accentuated in red.

Works.

'Delivery' is set for 2012 release. Here's the official site.