The tagline 'Fear her curse', however (again, in all caps? Serifs and lower case, if you wouldn't mind), sets taglines back a good century, or so. Despite coming it at a svelte three syllables it still manages to be one of the most ungainly bits of one-sheet script I've encountered. Although, as a warning, it's direct -- almost severely so -- and you're sure to beware, once you stop giggling, that is. The only thing that could make it clunkier would be an exclamation point. It makes one wonder what's next -- Be afraid! The Woman in Black is coming! Be afraid now!
The graphic, flawed though it may be, does maintain the status quo for awareness -- the movie hits February 3.