For anyone who may not know -- Anne Thompson is now at Variety. Her new blog is called Thompson on Hollywood. New digs, new name, just as good as ever.
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2007
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March
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- The Treatment
- Simpsons Movie
- Top Secret Zombie Guide
- Guide For Frogs
- Collecting Sounds On The Street
- USPS: A New Hope
- Tough Talking Thompson
- Heist With Heart
- Iconic Image vs. Iconic Image
- TMZ Will Cover DC
- So. What's The Difference?
- 28 Weeks Later...
- Day Watch
- Moving Pictures Projected Onto Buildings
- An Icon Is Born
- Poland On Poland
- Hitting The Target
- Di Bonaventura
- Then We Shall Fight In The Shade
- Shaye's Mimzy
- What Do You Want To Be When You Grow Up?
- Digital 'Film'
- Getting The Bones Down
- Kid Notorious
- Black Sheep
- On The Record...Online
- Shooter
- Direct Access
- Cartoon Of The Day
- New Heights Of Irrelevance, Or, Apples And Oranges
- The 2% Option
- Rock On The Presidency
- Miller vs Herodotus
- Waxman From ShoWest
- DVD Release Strategy
- Whatever Happened To...
- That's 'Mr. Zombie' To You
- Caption This!
- Best Movie Poster...Ever?
- I Think I Like My Movies
- Reinventing The Horror Movie
- Elvis Mitchell discusses "Zodiac".
- Vive Edith Piaf
- Movie Security
- Mira Nair
- The Treatment
- Tears Of The Black Tiger
- Zodiac Review
- Zodiac
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March
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1 comment:
What does it take? We know diBonaventura is prolific. We know he delivers the product -the film. But, does he have the support from Paramount to market the movies with the resources to deliver mega-hits?
Shooter is a case in point. There is no question that diBonaventura delivered. This is a reasonably intelligent, fun to watch, fast paces thriller. Opening weekend under $15 million doesn’t seem right after you watch the film.
Granted, it was a competitive weekend. But, why was Shooter #5 in theater count, and still managed #3 in box office? Does Paramount have the gas to push a film? Who made the decision to release against TMNT?
It takes more than a great film to make a monster hit. Where was the buzz for Shooter? Does Paramount have the underground marketing savvy to start the buzz? A studio’s buzz machine can’t deliver the buzz, but it has to strike the match and ignite the kindling. If the movie is great, the kindling is ignited, it is up to the market to combust. Shooter could have ignited, but not without a well placed match that Paramount failed to light.
Unfortunately, on Shooter, I never saw the kindling lit.
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