New trailer for Ron Howard's 'Rush' is an odd blend of loud racing shots with super slo-mo rubber burns, screaming engines and tearing metal, squished with oh so intense talking-head character bits, all jammed together quick quick cut. It's good, no doubt about that, but does it belong in the same trailer?
The observation, however, leads me to wonder why I even noticed such a thing. It's because I was watching so closely. I can't think of another recent film I've been so wound up to see, that looked so good in trailers. Howard appears to have delivered a compelling drama loaded with race sequences that, second to second, will leave the audience breathless. Really, he could could have made 'Rush' either pure character-centric with a sprinkling of racing, or pure racing-centric with a dash of melodrama and it would have worked either way. 'Rush' has both.
I'm thinking that, as soon as you get to know and like the people in this movie it will cut to a racing sequence, and as soon as you get into the racing action and want to see more it will cut back to a dramatic two-shot. Then, you'll get completely caught up in that and...cut to: Next cool shot.
As such, this is a jangly trailer for a movie I'm very much looking forward to. 'Rush' should score. Word of mouth will probably be excellent.
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