Wednesday, September 12, 2012

New Poster for 'The Impossible' Much More Hollywood Than Spanish Version

A while back this Spanish version rolled out.

I thought it was noteworthy that the actors' faces couldn't be seen, saying:

  • No faces are visible, making the selling point strictly story-centric as opposed to star-oriented. These are regular people caught in terrible circumstances who struggle for survival. There is an unmistakeable emphasis on light from above, which denotes influence of fate or the divine. This element, perhaps, will resonate more with Latino audiences than it would the average American and probably won't be seen in US posters.

Sure enough, in the US poster the faces are seen though, to be fair, the actors' names are de-emphasized and the focus is still on the family and survival rather than the actors involved. The 'heavenly' light from above is gone as well. No surprise there -- that element wouldn't work on a domestic poster.

Pretty good graphic, but not very dynamic.


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