They ask "What do you fight for?" In case the question is too tough, the answers are highlighted.
Here's the 'Family' poster.
This one seems to be for 'Country'.
And, one more for 'Country' -- must be a difficult concept as it needs repeating.
And, I gotta admit, I don't know what this one is for. 'Jewelry'? Sure, I fight for bling.
Love this movie.