Wednesday, March 28, 2012
Harvey Weinstein Scores Another Pass for 'Bully' -- Kids can get in with a Note From Their Parents
This is doubly noteworthy as TWC will release 'Bully' as an unrated film, which theaters treat as if the movie carried an NC-17 rating, which means no one under 17 is allowed with or without an (accompanying) adult.
Theater chains are taking sides in the "Bully"-rating showdown: Second-largest exhib AMC will allow minors into theaters with parental permission, while No. 3 chain Cinemark says it won't show the unrated pic unless the Weinstein Co. submits an R-rated version.
AMC is essentially treating "Bully" as an R-rated film, but with one key difference: Under-17 moviegoers need a written note, though it will also accept verbal permission (mom on the other end of a teen's cell phone, for example). Exhib also will provide permission slips on its web site and at the box office.
It'll be interesting to see who blinks re: the Cinemark dictate. Right now, though, the MPAA looks like chumps.
Weinstein is a maestro.
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