Tuesday, January 25, 2011

Poster for 'Brotherhood'

Trailer is excellent. Poster is good but keeps going past where it's effective. The shoes don't need to be included.

That the guy has to make a decision about the use of the gun is implicit. This would be a central dilemma. His hand reaching to accept the weapon isn't needed.

Beer can be included in another way, assuming some alcohol-fueled event is a turning point.

These elements distract viewer, dilute focus. Heavy brown/sepia tone doesn't work either -- totally clashes with setting/plot. Should be a cooler look or black and white.

Like this better:

I think this will do good business.

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