'Pacific Rim' Action Figures To The Rescue

With a budget of $200 million (not counting global marketing) Warner Bros. needs all the help they can get just to get back to zero on this movie.

The 'blueprints' for giant robots which are used to combat the Kaiju serve as viral marketing for the movie, to be sure, however it's pretty clear these are ads for action figures as well. In fact, at $30 a pop (with 4 or 5 needed to make a complete set) the toys may be what makes 'Pacific Rim' profitable.

It's fair to wonder whether 'Pacific Rim' would have gotten the green light if the plot did not include robots that every kid would want a toy version of.

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