Anyway, $250m is a lot of money, and a massive marketing campaign costs a pretty penny, don't forget. I mean, we're getting bombarded by ads, clips, trailers -- they're everywhere. So, there's a lot at stake. In a fairly transparent gesture, Disney has released 97 stills from the movie. I can't remember that kind of volume. Usually, we get a few, sometimes maybe a dozen. But, 97? And, that's on top of all the other stills they sent out over the past couple weeks. I don't know what the total is, but it's a lot. If you string them together you can probably watch the movie for free.
As far as I'm concerned, it's not working. Photos don't make me care any more than before. John Carter, as a protagonist, doesn't connect no matter how good the production value is.
Here's a still for you: