Saw the trailer yesterday. Was impressed. Here's the poster and unique release strategy.
'Girl Walks Into A Bar' will premiere free online at YouTube's ScreeningRoom March 11th.
Not sure what to make of this. What's the strategy. How do they plan to make money. Is this just a way of working up word of mouth in order to get butts in seats for the theatrical release?
This from the press release:
LOS ANGELES, Feb. 17, 2011 /PRNewswire/ -- Shangri-La Entertainment announced today it has entered into an agreement with YouTube and Lexus to present the Sebastian Gutierrez film "Girl Walks Into a Bar" free, exclusively on YouTube premiering Friday, March 11 at http://www.youtube.com/screeningroom. The presentation marks the first time a major motion picture was created exclusively for Web distribution.
The picture stars: Carla Gugino, Zachary Quinto, Danny DeVito, Josh Hartnett, Rosario Dawson, Emmanuelle Chriqui, Aaron Tveit, Robert Forster, Amber Valletta, Gil Bellows, Kevin Zegers and Alexis Bledel
Certainly qualifies as a 'major motion picture' any way you slice it. That's also being given away. Apparently it will play at SXSW in March, presumably a prelude to a conventional theatrical run (where you buy tickets).
Will be interested to see how this plays out.
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