I just heard. Bob Weinstein has jumped the shark when it comes to viral movie marketing with the statement, in regard to 'Apollo 18', "There are secrets that are really true to the world. It’s not bogus. We didn't shoot anything. We found it. Found baby!"
In related news, there are plans to find footage from the other secret missions to the moon, Apollo 19, 20, and, oh yeah, 21. But, only if the box office from 'Apollo 18' is killer.
This is expected to start a new trend in movie making: 1) Find several thousand feet of high-quality film of something strange and wonderful, that's also an incredibly well-kept secret, that audiences will want to see, 2) Simply edit it, at almost no cost, to create a compelling edge-of-your-seat! narrative that will fuel frenzied ticket-buying, 3) Pocket the box office receipts despite the fact that the footage belongs to someone else, like, say, NASA.
THIS JUST IN: Certain unnamed Hollywood studios are considering discovering lost footage from the various (secret) manned missions to Mars.
Way to go, Bob.
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