Wednesday, March 13, 2013

The Kickstarter Thing -- 'Veronica Mars'

With big budget movies flopping more often these days you'd think studios would look for a way to gauge demand for a product before cameras roll. One way would be Kickstarter. According to Slashfilm the proposed Veronica Mars movie has attained its goal of $2 million and did it in about 9 hours.

Yeah. 9 Hours.

Exactly -- launched March 13, paid for March 13.

That's built-in demand, an audience ready to go, waiting. You got to figure the movie will be a success. Shouldn't all movies get the nod from prospective fans before a script is written?

This, or something like it, should be the template. No rolling the dice, just find out what people want and give it to them.


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