Thursday, September 29, 2011

UK Poster for 'Don't be Afraid of the Dark'

Here's a new poster for the October 7 UK release.

Far too edgy (sorry) for American consumers, this is tonally perfect and combines the best elements from previous posters. Elegant, macabre, gothic, baroque.

My only snit is, as with an earlier more orthodox (read: domestic) rendition, the shadow of the banister is not needed and interferes with the ghoul claws. But, the title design is so imaginative you'd hardly notice such a detail. (That the fine print has been moved to the side is also an improvement over the earlier layout). The choice of a serif font fits better as well. Using a period at the end of the tagline is quaint but has the right energy.

Reminiscent of the excellent posters for Tim Burton's work, and probably the best one sheet for this movie. Really makes a statement.

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