But, initial reaction on the sites that got the 'Battleship' trailer this morning wasn't very good (both from bloggers and in the reader comments), and the trailer was taken down after a few minutes seemingly in response. Not a great start for a picture that cost $200 million just to get in the can. Marketing would add, what, 25% more? At least.
Anyway, here's the beginning of the rollout as of 8:30 am. Not very impressive.