'Battleship' Flashes a Trailer, Takes it Down

We see trailers go up then go black after a few minutes now and then. It creates buzz. We get a quick peek at a 'leaked' trailer, everyone talks about it all day, hits Google a million times looking for more, then we celebrate when the 'legit' version finally appears.

But, initial reaction on the sites that got the 'Battleship' trailer this morning wasn't very good (both from bloggers and in the reader comments), and the trailer was taken down after a few minutes seemingly in response. Not a great start for a picture that cost $200 million just to get in the can. Marketing would add, what, 25% more? At least.

Anyway, here's the beginning of the rollout as of 8:30 am. Not very impressive.

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