007 will not introduce himself as "Bond, James Bond" in the upcoming 'Quantum of Solace'. Well. So much for contrived passive aggressiveness. This is a good thing. It's such a dated reference. I mean, can you imagine Matt Damon's character introducing himself as 'Bourne, Jason Bourne'. (Holy cow. Jason Bourne and James Bond have the same initials)!
And so Bond evolves. Apparently, however, they still use plenty of blood, fake blood in the production.