The New York Times is shifting more and more to online video production and interactive content. They've had audio slideshows and video movie reviews for a while. Their latest move to becoming an internet TV platform is TMagazine and T Exclusive Films.
The names don't do that much for me but I'm liking the content. The latest segment features Lynn Hirschberg talking with Seth Rogen re: being a sex symbol, how he determines what kind of movies he wants to do, and writing 'The Green Hornet'.
Here's the segment with James Franco, about the bromance element of 'Pineapple Express', his inspirations for becoming an actor, and kissing Sean Penn in '(Harvey) Milk'.
So far, I've liked what I've seen from TMagazine. The segments marry the focus of an NYT article with the free-flow energy of an NPR interview a la Terry Gross. It certainly gives NYT more traction online than other news services. I just wish they'd make their content embedable. (Come on, guys, that's par for the course these days and drives a lot of traffic your way).
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