Clip from 'Red Lights'

Plays limited 7/13
























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'Red Lights' Rollout...A Bit Creaky

At this point the campaign for 'Red Lights' is, well, anemic. We just got character posters with very on-the-nose taglines. Like this one.

"Your brain lies to you?" Really? And, printed over the guy's face? Really? (Told you they were on-the-nose).

Others are just as bad as what Cillian Murphy got stuck with. I won't bother to post them, but Elizabeth Olsen's says: 'Don't trust your eyes'. That just sits there. 

Robert De Niro's posters says: 'What do you think you know'? Not sure what that hopes to accomplish.

Sigourney Weaver got the best line: 'The truth is an illusion'. Okay. Yeah, sure. That fits. That's the fancy, conceptual version of 'Don't trust your eyes' and 'Your brain lies to you'. Really, that should be the tag for all the posters. That one works.

The movie's Facebook page isn't exactly on fire, either:

Okay, at least they can count on 50 ticket sales for sure and, possibly, another 20 after that.

These new talk-throughs with Sigourney Weaver, though, encapsulate the tone of this marketing effort fairly well.









You know, this is the kind of movie I like. Footage has looked good, I like these actors, I'll see this (on disc) -- for sure...promise. But, it won't be thanks to this rollout.






















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'Red Lights' UK Trailer

Bit of new footage. Seems to me to have better energy, but that could be cause it's been a while since we've seen a trailer for this.
















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Still from 'The Cold Light of Day'

So far, the CLoD (sorry) campaign isn't catching fire. Trailer plays Bourne for TV, poster seems very direct-to-disc, Henry Cavill doesn't connect.

But, I like this still with Sigourney Weaver. There's something about it. I'll catch this as a rental/stream someday for Bruce Willis and to see just where Sigourney's character falls (I'm thinking she's a bit of a pill).

Nice technique, Ms. Weaver.

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Werner Herzog to do Helmut Newton Doc

From ScreenDaily:

At the request of Helmut Newton’s widow, Herzog is also developing a documentary about the legendary German-Australian fashion photographer, famed for his work in Vogue and other high-end fashion publications.

I can't think of a better director to tackle Newton's career. Their work, both of them, has a directness but avoids being edgy for its own sake.

Here's a couple shots by Newton of Sigourney Weaver I've always liked.

 Yeah, that's directness.

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Character Posters for 'Red Lights'

Even though she wasn't mentioned in the first posters I knew Elizabeth Olsen would get more attention in the US campaign.

These are nicely done.

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'You Again'

Talk about high-concept.

Trailer for 'Paul'

Is this funny? Could it be? Looks kind of funny.