Wednesday, October 29, 2008

The International

Photo: International poster

What to say about this one. Title, not good. What's that supposed to mean to anybody? It conveys nothing conceptual that can be associated with plot elements -- not without convoluted analysis, anyway. Poster has dynamic corners but the largely monochrome approach doesn't appeal to mass audiences. It says 'lots of musuem action, think hard, watch closely'...pass.

The action -- Clive Owen firing an Uzi (or whatever) and Naomi Watts standing there being protected -- doesn't click and doesn't tell us anything about the story. For what it's worth, characters are too close to right edge and the title.

Worst of all, though, is the last tagline: And everybody pays. Somebody at the PR agency wanted to go home early. 'And everybody pays'... Even the stock 'There's no escape' works better.

The signals are not good for this one. I've liked the trailers but can't see 'The International' doing well.

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