I like this formula from this NYT story:
"Multiply the number of big laughs in the movie times $10 million, and you get the ultimate domestic box office," Mr. (Thomas) Pollock said. "Ten big laughs, $100 million."
He should know, he's a showrunner at Montecito Picture Company -- the guys that made 'Old School' and the upcoming 'Old School Dos'.
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