Poster for 'Sherlock Holmes: A Game of Shadows'

I know the property is silly swashbuckling superficiality, but posters up to this point have had no personality or draw. This one, though, conveys some atmosphere, intrigue, and is a visual play on the title.

New Poster for 'The Innkeepers'

Here's another fantastic poster for 'The Innkeepers':

Simply works. Great dynamic range -- the shadows are murky but you can make out detail, and the lettering near the door is intensely lit, nearly blown, and mellows nicely across the carpet.

Reminds me of posters for spy thrillers from the 60s, especially in the style and layout of the title font. Very retro and used well here. There's also a vague Hitchcock/Saul Bass vibe that I like.

The new tag: "Every room has a secret" fits this poster well. It's refreshing that they change the line in each poster. I can't remember seeing that before.

My only crit is the flashlight beam is too blown and (maybe) too white, too pure. A warmer yellowish/green light would be better, more in keeping with the 70s tone/style.

I'm betting this, or something like it, will be what they use closer to release. Previous posters have been nice, very artsy, but not mainstream. Maybe too intense for average moviegoers. This style is more commercial, accessible, and will draw an audience.

So far, a great campaign and this graphic meets the high standard set by previous one-sheets. What's clear is somebody cares about this movie. Along with the excellent trailers, good signs.

Patton Oswalt on Charlize Theron's Commitment

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He delivered at the Gotham Awards. While introducing Charlize Theron, who received a career tribute award, Oswalt said (from Carpetbagger's coverage):

"By the way," he continued, addressing Ms. Theron in the audience, "I know that everyone gets on you for, 'oh she gained all this weight for 'Monster' " – the role that won her an Oscar –"and it was amazing.' I gained 40 pounds for 'Young Adult' 20 years before Diablo wrote the script. That is real commitment!"

Not bad. Neither is Theron's dress.

Keanu Reeves on the '47 Ronin' Set

Some snapshots from the set of '47 Ronin' have hit the web. Here's Reeves in Samurai regalia looking fairly authentic (though there's not much to see the kimono crosses left side [the peaceful yin side] over right [the aggressive yang side] which is correct).

Directed by Carl Rinsch, which doesn't tell us much, but written by Hossein Amini, who gave us a nicely cut subtley powerful character-driven action flick in 'Drive', which gives me reason to look forward.

James Cameron Pitches 'Titanic 3D'

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