Newest Attempt to Sell 'Hitchcock'

New trailer plays much like the featurette that rolled out yesterday -- dry, so dry, and 'entertaining' though, yes, that goes in quotes. So far, 'Hitchcock' looks entertaining only in a conceptual way. It's informed with what might meet a textbook definition of that word, but real fun? -- doesn't seem like it.



















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'Hitchcock' Featurette/Tutorial

Clearly, this is intended to inform a prospective audience as to what 'Hitchcock' will be about. Never a good thing when your movie needs a tutorial. Worse, though, this primer comes off a bit cold, distant, inaccessible. There's little sizzle, wow factor.

It plays dry, certainly -- that's clear -- however, to me, it's almost brittle, and almost in an offhand way. It's not the kind of thing that comes from a given style of editing, either. Probably, this is how the whole movie will feel.

I'm not sensing a lot of energy from the marketing. Posters have been excellent but footage not so much. Opens limited 11/23 which, with Thanksgiving falling a couple days later, just doesn't feel right. Not the kind of movie people tend to see that particular weekend. But then, what's the solution? When do you open a movie like this? X-mas? Even worse -- people would be even less apt to see it then and the competition is wicked that time of year. Open early next year? Worse. Nobody sees stuff like this then.

So...we would appear to be stuck playing the cards we're dealt.




















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DIY 'Hitchcock' Poster

Fox Searchlight has a cheesy site where you can put a picture of yourself onto a template of a poster and create an original one sheet.

I'm impressed by the poster designs available. I'm trying to pick a favorite but can't. Good stuff. I wouldn't ruin any of them with my picture, but that's just me.
























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Sexual Subtext

First poster is better, more conceptual, and graphically a nod to the style of the day, but this one is more fun in a purposefully not-that-subtle way.

Hitch's attitude toward women has been taking a beating lately.

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'You've Got Nudity In Here!'

Captivating. Can't take your eyes off. Everything, all the period stuff, Hopkins as Hitch, the forward motion, all look great. Great trailer.




















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Stills From 'Hitchcock' Nail The Look

Gotta admit, even though I don't usually get caught up in how good period stuff may look, this is exceptional. Great attention to detail. Uncanny is a word that gets thrown around a lot for no good reason but here it fits.

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'Hitchcock' Gets Classic Shattered Glass Poster

Not bad. Hopkins looks great.

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