Danny Trejo's New 'Bad Ass' Trailer

Hard to call this one. Could be too jokey to draw an audience, could be exactly what people want to see on a Saturday afternoon. Danny Trejo whoopin' on people seems a little clownish, but the footage is there -- we get a glimpse of gun play and the train/bus crash shooting flames, etc., and that's what will get butts in seats.

'Bad Ass' could be the catharsis the average joe is looking for. People wish they could beat someone up every time they read the paper. That's a good angle for Marketing to work.

What I'm expecting is for trailers to move gradually away from the mano-a-mano thing and show more over-the-top action like the bus/train ridiculousness. If they do that buzz will get better. (Right now comments aren't great, people think it's a little silly). The energy will evolve from the current YouTube/'Walking Tall' who cares vibe, into more of a 'Death Wish' shoot-any-thug-I-see feel, and end up somewhere in 'Die Hard' blow-stuff-up-and-save-LA-in-the-process territory. That, really, is what people want to see.

Danny Trejo wearing the funny pack and crashing a train into a bus = cool. Danny Trejo getting into fist fights that get shown on YouTube = kinda boring and we see those videos all the time anyway. Besides, if it's free on YouTube why pay for the movie version?




















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New Poster/Trailer for 'Bel Ami'

This poster has come a long way. First one(s) was/were a disaster. They looked like graphics out of TV Guide for an afternoon soap (from the 70s).

This one...okay, pretty good, not bad, better than the last one.

 
I like this trailer. This will do pretty well on TV and as a rental.


















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Trailer for Woody Allen's 'To Rome With Love'

If I can be this productive when I'm this guy's age...

















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'Blade Runner' Photo Analysis Scene

I remember watching this the first time. I was mesmerized when Deckard (Harrison Ford) used a photo analyzer to get clues from the scene of a murder. Back then, we were using film, which was okay but you'd never get this level of resolution even from large format.



Now, we have voice command and the resolution of digital photography has improved to the point that it's comparable to what's depicted in the scene.

Here's a still captured with the new Canon EOS-1DX DSLR. (From the Canon site)

This was taken with the Canon 100mm 2.8 Macro at 1/125th second, f 14. ISO 100.

Nice. But, the really impressive thing is a 100% crop:

If you push it a littler further the image becomes pixelated, but it's still clear what you're looking at:

Move in even more...

Okay, admittedly not quite what Deckard got from his Esper Photo Analyzer -- but close. In a few years it'll be even better.

When 'Blade Runner' came out I figured the (photo) tech in the movie might become a reality in, like, a hundred years. Maybe. I never thought I'd use a camera or computer software capable of doing what's depicted in the scene. It's very cool to do just that. Today.

As far as photography goes science fiction has, pretty much, become a reality.



















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New Still from 'Prometheus'

We should get a bunch more today. In the meantime, here's Charlize Theron who I'd like to nominate for Best Actress in a Bunch of Hacked Phone Videos. (Have you seen those? Great stuff. Really -- better performances than most actors ever deliver).

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