Hard to call this one. Could be too jokey to draw an audience, could be exactly what people want to see on a Saturday afternoon. Danny Trejo whoopin' on people seems a little clownish, but the footage is there -- we get a glimpse of gun play and the train/bus crash shooting flames, etc., and that's what will get butts in seats.
'Bad Ass' could be the catharsis the average joe is looking for. People wish they could beat someone up every time they read the paper. That's a good angle for Marketing to work.
What I'm expecting is for trailers to move gradually away from the mano-a-mano thing and show more over-the-top action like the bus/train ridiculousness. If they do that buzz will get better. (Right now comments aren't great, people think it's a little silly). The energy will evolve from the current YouTube/'Walking Tall' who cares vibe, into more of a 'Death Wish' shoot-any-thug-I-see feel, and end up somewhere in 'Die Hard' blow-stuff-up-and-save-LA-in-the-process territory. That, really, is what people want to see.
Danny Trejo wearing the funny pack and crashing a train into a bus = cool. Danny Trejo getting into fist fights that get shown on YouTube = kinda boring and we see those videos all the time anyway. Besides, if it's free on YouTube why pay for the movie version?
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Showing posts with label Bad Ass. Show all posts
Showing posts with label Bad Ass. Show all posts
Tuesday, April 03, 2012
Tuesday, March 06, 2012
Poster for Danny Trejo's 'Bad Ass'
Apple has two trailers. In one it's claimed the movie is based on real incidents. So, I poked around and found this at Wikipedia's page for the movie:
2012 Bad Ass Frank Vega Inspired by Tom Bruso
Click the link, here's an excerpt:
The incident took place in downtown Oakland on an Alameda-Contra Costa Transit District (AC Transit) Line NL bus bound for San Francisco, and involved a black man, identified only as Michael,[7] and an older white bearded man identified as Thomas Alexander Bruso,[7][8] who later came to be referred to as "Epic Beard Man".[9][10] The events in the bus were recorded by Iyanna Washington.[4]
Here's the YouTube video.
Here is Bruso being tased at an Oakland ballgame.
Here's the movie poster. Nice work. "They messed with the wrong senior citizen" is a pretty good tag.
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2012 Bad Ass Frank Vega Inspired by Tom Bruso
Click the link, here's an excerpt:
The incident took place in downtown Oakland on an Alameda-Contra Costa Transit District (AC Transit) Line NL bus bound for San Francisco, and involved a black man, identified only as Michael,[7] and an older white bearded man identified as Thomas Alexander Bruso,[7][8] who later came to be referred to as "Epic Beard Man".[9][10] The events in the bus were recorded by Iyanna Washington.[4]
Here's the YouTube video.
Here is Bruso being tased at an Oakland ballgame.
Here's the movie poster. Nice work. "They messed with the wrong senior citizen" is a pretty good tag.
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