'The Impossible' Featurette

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New Poster for 'The Impossible' Much More Hollywood Than Spanish Version

A while back this Spanish version rolled out.

I thought it was noteworthy that the actors' faces couldn't be seen, saying:

• No faces are visible, making the selling point strictly story-centric as opposed to star-oriented. These are regular people caught in terrible circumstances who struggle for survival. There is an unmistakeable emphasis on light from above, which denotes influence of fate or the divine. This element, perhaps, will resonate more with Latino audiences than it would the average American and probably won't be seen in US posters.

Sure enough, in the US poster the faces are seen though, to be fair, the actors' names are de-emphasized and the focus is still on the family and survival rather than the actors involved. The 'heavenly' light from above is gone as well. No surprise there -- that element wouldn't work on a domestic poster.

Pretty good graphic, but not very dynamic.





















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Spanish Poster for 'The Impossible'

An unusual poster by Hollywood standards (though this is a foreign property with a Spanish director, Juan Antonio Bayona, and financing via Apaches Entertainment and Telecinco Cinema, with Warner Bros. only handling US distribution). Hollywood actors Naomi Watts and Ewan McGregor, however, anchor the production and it seems clear there are high hopes for US box office dollars.

No faces are visible, making the selling point strictly story-centric as opposed to star-oriented. These are regular people caught in terrible circumstances who struggle for survival. There is an unmistakeable emphasis on light from above, which denotes influence of fate or the divine. This element, perhaps, will resonate more with Latino audiences than it would the average American and probably won't be seen in US posters.

There is also a left-to-right motion/energy of the water and the trees (which lean to the right), which implies moving forward, (right to left would be backward), in the correct direction, in an evolutionary process -- that is, facing your destiny (or, in this case, being swept along by destiny) and clinging to what's important -- loved ones and family -- when all else has been stripped away. Thematic.

It's true, though, an earlier (Spanish) banner did show the faces of the actors. This was probably necessary in that it was the first poster and served to introduce the movie to the public. This new poster, however, indicates the PR guys are pitching a purely human story (to any and all markets [where people may face uncertain futures]).

It will be interesting to see what emphasis domestic posters will have, what the American approach will be.

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New Trailer for 'The Impossible'

Love this. Looks better with each trailer.

















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Another Great Trailer for 'The Impossible'

It's why we go to the movies. 
























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'The Impossible' Banner

I'm loving this movie. With Ewan McGregor and Naomi Watts. Directed by JA Bayona, who kept things moving along nicely in the very atmospheric 'The Orphanage'. Considering a movie about a tsunami depends on creating a tense atmosphere and sustaining suspense when nothing much is happening, Bayona was a probably a good match for the material.

Due October 11 in Spain, sometime this year in the US -- figure November/December -- should be an awards contender.

If you haven't seen a trailer, check it out, it'll bring your day to a stop.

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Stunning Trailer for 'The Impossible'

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'Beginners' Featurette -- Cosmo the Dog

A lot of sincerity here. Feels like they have a good story. Had not thought I'd be interested but will catch 'Beginners'.

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Charming Featurette for 'Beginners'

Trailer for 'Perfect Sense'

Two people fall in love as fall in love as an epidemic robs people of their sensory perceptions.

fall in love as an epidemic begins to rob people of their sensory perceptions.

'Beginners' Trailer