Selling 'Rock of Ages'

Adam Shankman talks it up.



I like this scene. A bit mechanical (maybe) but it's well written and defines Jaxx's character (I'm assuming this comes early in Act I). This is pretty easy to sell:



But, stuff like this... Will people go for this. Okay, let's be honest, will guys go for this? Plays great on Broadway, but on the big screen?



Really, though, thinking about it, 'Rock of Ages' will be a strong rental and play great on TV/Cable for years so theatrical box office may not mean that much. However, with a budget of $80 million and a runtime of 123 minutes you got to wonder. (How do you spend that much on a musical -- a film version of a Broadway show -- and why does such a movie need to run over 2 hours)?

Opens June 15, going up against 'Prometheus' in its 2nd week and 'That's My Boy'. The following week 'Abraham Lincoln: Vampire Hunter' and 'Brave' open.












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New Stills from 'Rock of Ages'

There's a bunch of new ones floating around. I like these.

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New Poster for 'Rock of Ages'

Can this score at the box office?

I'm thinking it'll be good at home, but at the theater...not so much. Will people take the leap and sign up to watch 2 hours of Tom Cruise as a rock star? Alec Baldwin, Catherine Zeta-Jones, and Russell Brand (as himself from the looks) are certainly a draw -- they balance things out. But Tom as a rock star? I wanna see this, don't get me wrong, I just don't want to be trapped in a big dark room with a bunch of strangers for 2 hours with 'Rock of Ages' featuring Tom Cruise as a rock star.

Gotta admit, he was pretty good with a Samurai sword -- maybe he'll be okay with a guitar. I've heard he nails it to the wall. However, I'll check this from the safety of home, thumb on the pause button.

Tom -- Go ahead. Make a fool of me.

Good poster, though.

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New Trailer for 'Rock of Ages'

You know, I hate musicals and I had my doubts about this one, but when every cut looks cool...that ain't bad.



















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