Clip from 'Red Lights'

Plays limited 7/13
























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'Red Lights' Rollout...A Bit Creaky

At this point the campaign for 'Red Lights' is, well, anemic. We just got character posters with very on-the-nose taglines. Like this one.

"Your brain lies to you?" Really? And, printed over the guy's face? Really? (Told you they were on-the-nose).

Others are just as bad as what Cillian Murphy got stuck with. I won't bother to post them, but Elizabeth Olsen's says: 'Don't trust your eyes'. That just sits there. 

Robert De Niro's posters says: 'What do you think you know'? Not sure what that hopes to accomplish.

Sigourney Weaver got the best line: 'The truth is an illusion'. Okay. Yeah, sure. That fits. That's the fancy, conceptual version of 'Don't trust your eyes' and 'Your brain lies to you'. Really, that should be the tag for all the posters. That one works.

The movie's Facebook page isn't exactly on fire, either:

Okay, at least they can count on 50 ticket sales for sure and, possibly, another 20 after that.

These new talk-throughs with Sigourney Weaver, though, encapsulate the tone of this marketing effort fairly well.









You know, this is the kind of movie I like. Footage has looked good, I like these actors, I'll see this (on disc) -- for sure...promise. But, it won't be thanks to this rollout.






















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'Red Lights' UK Trailer

Bit of new footage. Seems to me to have better energy, but that could be cause it's been a while since we've seen a trailer for this.
















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Character Posters for 'Red Lights'

Even though she wasn't mentioned in the first posters I knew Elizabeth Olsen would get more attention in the US campaign.

These are nicely done.

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'Red Lights' Trailer, Take 2

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International Trailer for 'Red Lights'

Rollout has been shaky, but I have hopes for this one. Good news: 'Red Lights' was just picked up for US distribution by Millennium Entertainment. Bad news: the flick got a 'lackluster reaction' at its Sundance showing according to Anne Thompson, who says, "The film delivers genuine thrills and strong performances from the two leads and Sundance no-show Robert DeNiro as a powerful and dangerous blind telepath (Elizabeth Olsen is just ok in a slight girlfriend role) and could be edited into submission..." and goes on to imply it may not do too well in theatrical release but could score on VOD.

Daniel Feinberg said in his review: "Red Lights" is a generally infuriating and occasionally intriguing muddle of a movie that spins wildly out of control in its final half-hour, climaxing in a two-minute montage of voiceover and exposition that either does or doesn't turn the rest of the movie upside-down in maddening fashion.

Okay, fine. Let's hope the flick gets a killer edit and scores. 'The Devil Inside' was called worse than 'muddled' and look what happened there. In the end, though, it doesn't matter to me -- I love this type stuff. Looking forward.

 

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Clip from 'Red Lights'

It's not much, but it's a start.


Red Lights Clip by teasertrailer














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